ANALISIS KEBIJAKAN BAURAN PEMASARAN JASA PENDIDIKAN PADA SDS TORSINA II SINGKAWANG

Abstract

The purpose of this study was to determine the marketing mix policy applied by the Torsina II Singkawang Private Elementary School concerning 7P, is product, price, location, promotion, people or teaching staff, process and physical evidence.In this study, the writer used a descriptive research method in the form of a survey and in analyzing the data, the technique used in this study was the scoring technique using a Likert scale. Based on the results of research and data analysis, it can be concluded that the overall product variable is good, the overall price variable is quite good, the overall school location is categorized as good or strategic, the clarity of information in promoting school is good, the teacher's experience in teaching and Interaction with students in teaching and learning activities is perceived to be very good, while mastery of the material by the teacher, the level of teacher discipline and teacher teaching certification is perceived as good, overall the facilities provided by the school both sports fields, libraries and computer labs are perceived as good, and the firmness of rules and regulations implemented by the school and the learning process with a predetermined schedule is very good and the competence of teachers in teaching is perceived as good and in accordance with the applied curriculum.