Analisis Pengaruh Karakteristik Hasil Laut Terhadap Keputusan Pembelian Pada Toko Citra Lofster di Singkawang

  • Oktavianda STIE Mulia Singkawang
  • Liza Aswati STIE Mulia Singkawang
Keywords: Characteristics of sea product, Purchase Decision

Abstract

This research purposes to determine the simultaneous and partial effects of characteristics of sea product on purchase decision in Citra Lofster store in Singkawang.  The variables in this research is characteristics of sea product on purchase decision.  The research method is quantitative research methods.  Data collection techniques used in this research were through observation and questionnaires.  The number of respondents of this study was 100 people. The sampling technique used was accidental sampling. The analytical tool in this research is an analysis tool in the form of SPSS version 25.0 analysist. Based on tests carried out simultaneously, the results of this research indicate that independent variable is characteristics of sea product  have a positive and significant effect on the dependent variable is purchase decision.  Based on tests conducted partially, the results of this research indicate that the independent variables is  perishability, seasonally, and substitutionally have a positive and significant effect on purchase decision

Published
2021-08-24
How to Cite
Oktavianda, & Aswati, L. (2021). Analisis Pengaruh Karakteristik Hasil Laut Terhadap Keputusan Pembelian Pada Toko Citra Lofster di Singkawang. Hectocorn, 2(2), 111-123. Retrieved from http://jurnal.stiemulia-singkawang.ac.id/index.php/hectocorn/article/view/33
Section
Articles