http://jurnal.stiemulia-singkawang.ac.id/index.php/hectocorn LPPM STIE Mulia Singkawang en-US hectocorn http://jurnal.stiemulia-singkawang.ac.id/index.php/hectocorn/article/view/40 <p><em>Singkawang City is currently not only a tourism city but also in business competition, especially in the Singkawang branch of the motorcycle marketing business. One of them is Astra Motor in Singkawang. Astra Motor Singkawang tries to give trust to the brands that are marketed so that they can give a deep impression and are always remembered by consumers. The purpose of this study was to determine how the image, brand and customer loyalty of Astra Motor in Singkawang. This study used a descriptive method in the form of a survey. The data sources came from primary and secondary data. Data collection techniques by means of interviews, questionnaires, and observations. The population of this study was 18,760 members and the sample used was 100 respondents. The results obtained from the recapitulation of respondents's answers with the highest average were found in the brand variable was 4.38 with the very good category, for the average citra image value was 4.22 with the very good category, and the variable that had lowest average value was customer loyalty variable with an average value of 4.17 in the "Good" category.</em></p> Eni Dwi Lestari Copyright (c) 2022 hectocorn 2022-02-11 2022-02-11 3 1 1 12 http://jurnal.stiemulia-singkawang.ac.id/index.php/hectocorn/article/view/47 <p>The purpose of this study was to determine the marketing mix policy applied at SDN Torsina II Singkawang about 7P, the research used a descriptive research method in the form of a survey and the technique used in this study was an assessment technique using a Likert scale. Based on the results of research and data analysis, it can be concluded that the overall product variable is good, the overall price variable is quite good, the overall school location is categorized as good or strategic, the clarity of information in promoting the school is good. , the experience of teachers in teaching and interaction with students in teaching and learning activities is perceived as very good, while the mastery of the material by the teacher, the level of teacher discipline and teacher teaching certification is perceived as good, overall the facilities provided by the school, including the sports field, library and computer laboratory, are perceived as good. good, and the firmness of the rules implemented by the school as well as the learning process with a predetermined schedule is very good and the competence of teachers in teaching is perceived as good and in accordance with the applied curriculum.</p> Jabni Tina Warsiningsih Erik Sudarso Copyright (c) 2023 hectocorn 2023-03-10 2023-03-10 3 1 13 30