https://jurnal.stiemulia-singkawang.ac.id/index.php/hectocorn/issue/feed 2025-08-13T09:38:05+00:00 Galih Putranto, S.E., M.Ak galihputranto150@yahoo.co.id Open Journal Systems https://jurnal.stiemulia-singkawang.ac.id/index.php/hectocorn/article/view/108 2025-08-13T09:37:36+00:00 Gold Wind goldwindstie@gmail.com M. Rustam mrustam@gmail.com Syarifah Eka Yustin Syarifahyustin@yahoo.co.id Shahnaz Khumaira sasshanaz@gmail.com Nova Wijaya novawijaya73@gmail.com

<p>This study evaluates the financial performance of PT Ultra Jaya Milk Industry Tbk using financial ratios. Employing a descriptive method and secondary data from the company’s annual reports (2018-2022), the analysis focuses on four main ratios: liquidity (current ratio, quick ratio, cash ratio, cash turnover), solvency (debt to assets ratio, debt to equity ratio, long-term debt to equity ratio, times interest earned ratio), profitability (net profit margin, return on investment, return on equity), and market value (earnings per share, price-earnings ratio, book value per share, price to book value). The results show a decline in liquidity ratios over the past five years, indicating a decreased ability to meet short-term obligations. Despite this, the company remains able to meet these obligations, thus still considered liquid. Solvency ratios reveal a healthy financial state, although there has been an increased reliance on debt for financing assets and operations. Profitability ratios indicate strong performance in generating profits. Market value ratios suggest the company's stock is performing well and is attractive to investors. Overall, PT Ultra Jaya Milk Industry Tbk demonstrates strong financial health with robust profitability and market value, despite some concerns in liquidity.</p>

2025-07-07T00:00:00+00:00 Copyright (c) 2025 hectocorn https://jurnal.stiemulia-singkawang.ac.id/index.php/hectocorn/article/view/109 2025-08-13T09:38:05+00:00 Cecilia Angelica ceciliaangelica89@gmail.com Lucia Sutiono lucia.sutiono31@gmail.com Rully Arestha rullyarestha@gmail.com Tina Warsiningsih tina_siwi@yahoo.com Bong Kim Sin bongkimsin@gmail.com

<p><em>The rapid advancements in science and technology enable swift and convenient actions and enjoyment for individuals. This shift in lifestyle impacts societal eating habits, favoring practicality. Consequently, fast-food restaurants have emerged to cater to busy schedules. This trend presents new opportunities for the industry to satisfy customer needs.</em> <em>This study aims to analyze the impact of price, brand image, and service quality on customer satisfaction at KFC Singkawang Grand Mall. Conducted as a quantitative research, data was collected through a Google Form questionnaire from a sample of one hundred respondents. Data analysis utilized SPSS version 27</em><em>. </em><em>Findings reveal that price, brand image, and service quality significantly influence customer satisfaction at KFC Singkawang Grand Mall. Specifically, price, brand image, and service quality all exhibit positive effects on customer satisfaction, as indicated by regression coefficients and significance values. These results underscore the importance of these factors in shaping customer satisfaction in the fast-food industry.</em></p>

2025-07-07T00:00:00+00:00 Copyright (c) 2025 hectocorn