ANALISIS KEBIJAKAN PEMASARAN JASA PENDIDIKAN PADA SMAN 1 JAWAI SELATAN

Abstract

The purpose of this study was to determine the marketing mix policy applied at SDN Torsina II Singkawang about 7P, the research used a descriptive research method in the form of a survey and the technique used in this study was an assessment technique using a Likert scale. Based on the results of research and data analysis, it can be concluded that the overall product variable is good, the overall price variable is quite good, the overall school location is categorized as good or strategic, the clarity of information in promoting the school is good. , the experience of teachers in teaching and interaction with students in teaching and learning activities is perceived as very good, while the mastery of the material by the teacher, the level of teacher discipline and teacher teaching certification is perceived as good, overall the facilities provided by the school, including the sports field, library and computer laboratory, are perceived as good. good, and the firmness of the rules implemented by the school as well as the learning process with a predetermined schedule is very good and the competence of teachers in teaching is perceived as good and in accordance with the applied curriculum.